With this covered, let’s dive into the S potify target market and look at the different Spotify statistics. The popular music streaming platform also introduced Cosmic Playlists, which lets users enjoy the tone and theme of music as per their astrological signs. What’s more, Spotify launched its lite version to make its presence in developing countries. This provides users an option to start listening to music online without making any commitment or paying monthly subscription fees. The application, lets users sign up using their email address or connect via Facebook to get access to content. While various factors contributed to the growing popularity, including its target audience and business model, what became the core reason is the opportunity to access content for free. And since that day, it has proven to be the pole star of the industry – giving users everything that adds melody to their life. The company, founded by Daniel Ek and Martin Lorentzon, entered the market back in 2006. Spotify is an on-demand music streaming service that serves users with access to millions of songs, podcasts, and videos from artists across the globe.

Here, we will look into the Spotify statistics in different aspects to help you gain valuable insights about the company and its strategies to rule the music streaming world.īefore that, let’s take a quick recap of the Spotify basics: Spotify – The Utopia for Music Lovers

The popularity that Spotify has found for itself can be validated by the following 30+ stats for this music streaming platform that we will be covering in this article. It has enhanced the way people listen to music, across the globe. The Sweden-born media service company has bridged the gap between listening to favorite songs and buying MP3 tracks online. Spotify has become an undisputed leader in the music streaming industry.

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